We all struggle with pricing our art. Many of us simply price it according to size. However, here is a quick article on what art appraisers consider when pricing a piece of art. It may help some of us expand our ideas on how we should price our work….
Art Appraisal Day information, from the Ottawa Art Gallery on Daly Ave
1. The artist. The more well-known or celebrated the artist, the higher the value.
2. Subject matter. For example, a landscape by the Group of Seven carries more value than an abstract from a lesser-known artist.
3. Size/medium. A large canvas typically fetches more than a small painting; oil is worth more than watercolour.
4. Association. Who owned the painting, for instance a former prime minister or renowned gallery, can add prestige.
5. Period of the work.
6. Condition. Tears or repairs can significantly decrease value.
7. Rarity. This can work against an artwork: if a famous artist only painted four pieces, they’d be worth a considerable amount. But if an artist known for landscapes paints an abstract, it may not be worth much.
8. Fashion trends. Traditional portraits or a decorative still life are tough to sell right now, because “they don’t sit well with modern décor.”
9. Quality. The level of detail in a painting and the amount of time spent on the work increases the value.
10. Connoisseurship. The more experience the appraiser has with a particular artist or medium helps to accurately determine the item’s value.
Comment – This is an appraiser’s list, however, a lot of this can be applied to pricing your own work, eg, size/medium, condition, fashion trends, quality and time spent, as well as your own “popularity” and experience.